This research theme investigates the impact of digital technologies on logistics, retail, and consumption, focusing on how digital transformation reshapes business processes, operations, and organizational structures. Additionally, it examines how digital technology transform and enhances the overall shopping experience, making it more convenient, personalized, and sustainable.

This research theme explores how e-commerce, digital platforms, automation, and AI-driven retailing are influencing the organization of retail and logistics. Scholars within this theme examine the role of platformization in retail markets, investigating how digital intermediaries, such as online marketplaces, algorithmic recommendation systems, and data-driven personalization, shape consumer engagement and purchasing decisions.

The research also addresses how digital innovations, such as automated checkout systems, AI-powered customer service, and interactive in-store technologies, redefine the retail experience. Additionally, it explores supply chain digitalization, focusing on innovations across critical processes such as fulfilment, returns management, demand forecasting, and packaging optimization.

Ethical concerns regarding data privacy, consumer surveillance, and the impact of algorithmic retailing on competition and consumer choice are also central to this theme. By studying the interplay between digital retail infrastructures and consumption practices, the research aims to provide critical insights into the future of retail in an increasingly data-driven economy.