As various stakeholders - including businesses, policymakers, and consumers - strive to transition towards a circular economy, this research theme investigates how retail and logistics systems are adapting to new sustainability demands. The focus is on the development, implementation, and scaling of circular business models, such as take-back schemes, second-hand markets, repair services, rental systems, and resale platforms. Central to these models is the role of logistics as a strategic enabler and catalyst for circularity, facilitating efficient product returns, refurbishments, and redistributions.

Key issues explored include how to enable circular practices among consumers, the logistical and infrastructural challenges associated with product recirculation, and the evolving role of digital platforms in mediating second-hand and refurbished goods markets. The research critically examines retailer-driven circularity initiatives in relation to changing regulatory frameworks, such as the EU Digital Product Passport and Extended Producer Responsibility (EPR).

Furthermore, this theme explores the tensions between sustainability and profitability and between strong and weak circularity, asking whether circular retail models can scale effectively while maintaining economic viability. By bridging insights from consumer studies, retail management, and logistics, the research contributes to both academic debates and industry strategies for a sustainable retail future.