REAL is world-class centre for cutting-edge research, education, and innovation in retail and logistics.
We are in the midst of large-scale socital transitions - climat change, digitalisation and challenges of resilience. Retail and logistics have a crucial role in addressing these global challenges and driving the changes necessary for a sustainable future.
REAL at Lund University is a long-term initiative to establish a strong, dynamic, and multidisciplinary environment of strategic importance for the future of sustainable retail and logistics.
Our mission: Co-create future sustainable and enriching experiences, accessible to all.
Through collaboration in education, research, and innovation, REAL will redefine the landscape of retail, logistics, and consumption to create a world where well-being, fulfilment, and sustainability are seamlessly intertwined.
REAL is a interdisciplinary and cross-faculty coordination and support function at Lund University, with the purpose of creating a clear identity and cohesive environment for retail and logistics. Through targeted efforts and an inclusive approach, REAL seeks to strengthen the university's position both nationally and internationally. Our objectives are:
- To build a strong, long-term multidisciplinary environment for research, education, and innovation.
- To create relevant knowledge and skills that can develop new solutions.
- To contribute to increased growth and reduced environmental and climate impact.
- To establish an international research environment that conducts and disseminates world-class research in retail and logistics.
- To foster long-term collaboration with industry and the public sector.
- To provide education and skills development that strengthens the competitiveness of businesses and society.
Centre management
The management of REAL is responsible for the operational activities and coordination within research, teaching, and innovation. The management consists of the director, supported by deputy directors who have specific areas of responsibility and also serve as faculty coordinators.
Director: Daniel Hellström
Deputy Directors with specific areas of responsibility and faculty coordinators:
Teaching: Ulf Johansson, School of Economics and Management
Research: Christian Fuentes, Faculty of Social Sciences
Innovation: Klas Hjort, Faculty of Engineering (LTH)
The Board
The activities within REAL are conducted under the leadership of a board. Members of the REAL board are the same as the board for Campus Helsingborg. Complete list of board members at Campus Helsingborg (In Swedish).
Lund University is a leading institution in retail and logistics research.
With successful researchers, teachers, and previous initiatives, such as the Centre for Retail Research at Lund Univeristy (funded by the Swedish Retail and Wholesale Council 2014–2018), we have laid the foundation for long-term development in retail and logistics. To strengthen and further develop this position, the Centre for Retail and Logistics (REAL) was established, creating a clear structure and collaboration between several faculties and departments at Lund University.
Helsingborg has long been a significant hub for retail and logistics in the Öresund region and Sweden. Lund University established Campus Helsingborg to leverage the strong local connection to these areas. Through REAL and our location at Campus Helsingborg, we can further develop both education and research in retail and logistics, benefiting sustainable societal development and international competitiveness.
